Strong communication practices are at the foundation of every successful business. Communication forms the basis of two essential functions in every organisation. It provides the information to employees to get the job done and builds relationships of commitment and trust.
Does your team communicate clearly?
- What impact would improved communication have on your business?
- Would you be excited by increased productivity in your team?
- Do you know the true potential of your business?
According to business communication experts, there are 4 essential steps that will help you to successfully communicate with your team. These are known as the A’s of communication.
The 4 steps to successful communication.
- Attention – Getting the attention of your staff is the obvious first step. Respect for the other person is very important as well as showing real empathy to the person you are communicating with.
- Apprehension – Establishing a degree of understanding with the other person. Ensuring a free flow of input from the other person is also a good way to see that the message is being understood.
- Assimilation – Even though someone has understood a message, they may not take it on board or accept that type of information. Making sure that the message is taken on board ensures good co-operation and participation in the workplace.
- Action – It is here that all of the above is transferred into action of the message. You must not forget however that the originator of the message must give continuous support and encouragement.
Communication is more about human relationships than just giving instructions, information and transmitting facts. In order to communicate effectively, everyone in your team must work hard to understand and hear each other.
Don’t forget as business owners, praise is an important part of communication also. A person who feels appreciated will always do more that what is expected.
One thing that most business people know is that often less than 50% of marketing and advertising expenditure is effective. The problem is, more often than not, we don’t know which 50% is effective and which is not. This is why Test & Measure activity is one of the best investments in cost saving for a business that uses advertising, promotion and marketing as key strategies to gain and retain business.
A five step strategy in your marketing plan can ensure the return on investment is at its maximum.
1. Plan – plan once, plan properly. Be specific about your target market, what you want to achieve from your marketing activities and finally when & how you want to execute the activity.
2. Execute – execute the marketing activity. Deliver according to the plan.
3. Test & Measure – for every step of the marketing activity measure everything that can be measured. How many flyers were sent? How many phone calls were made? How many replies to the first email? How many replies to the second email? What was the postcode for each enquiry?
4. Review the activity – using the test & measure data review the campaign identifying what worked and what needs to be improved.
5. Execute with enhancements – this is where the time and money is saved. Don’t go back to planning (you’ve already done this). Simply use the information obtained from the test and measure and the interpretations from the review process to execute the activity with enhancements.
It sounds overly simple but think about it for a moment. When you conduct a marketing activity that doesn’t work do you go back to every aspect of the original plan and make minor adjustments based upon where the activity could be improved? Most businesses take either end of the spectrum – they roll out a new activity and hope for better results or they roll out the same activity and hope that something will be different the second time round. On both occasions the key word is HOPE. Following the test and measure five step process turns hope into realistic expectation.
It’s a straight forward process but it’s rarely applied. The result of implementation should be a significant increase on your return on investment for marketing, promotion and advertising expenditure. Just remember the 5 Ps: Proper Planning Prevents Poor Performance.
If you would like to discuss strategies to improve your business results simply call McMahon Osborne Group on 03 9744 7144 for a FREE appointment.