Monthly Archives: June 2017

Virtual Aviation uses Xero cloud accounting for business growth….

Virtual aviation

Last week we sent you a video on how Xero Accounting Software handles online invoicing for businesses.

This weeks video focuses on a special business who have switched from spreadsheets to the cloud to get a complete, up-to-the-minute view on all their finances.

To watch this short video click on the link below.

https://tv.xero.com/detail/videos/featured/video/5127792108001/virtual-aviation-uses-xero-cloud-accounting-for-business-growth?autoStart=true&page=3

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Contact Kade on (03) 9744 7144 or email kade@mcmahonosborne.com.au

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Now your office can be anywhere, anytime….

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If you want your business to work smarter and faster, cloud accounting software is a wise investment.  Working in the cloud will give you a better overview of your finances, and improve collaboration with your team.

Over the next month we will run a series of informative videos and editorials on how Xero accounting software can help you achieve your financial goals.

This weeks video focuses on online invoicing.  To watch this short video click on the link below.

https://tv.xero.com/detail/video/5131005465001/sales-and-online-invoicing-in-xero?autoStart=true&page=1&q=cashflow


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Contact our Xero specialist Kade Tronson today on (03) 9744 7144 or email kade@mcmahonosborne.com.au

General advice disclaimer – General advice warning: The advice provided is general advice only as, in preparing it we did not take into account your investment objectives, financial situation or particular needs. Before making an investment decision on the basis of this advice, you should consider how appropriate the advice is to your particular investment needs, and objectives. You should also consider the relevant Product Disclosure Statement before making any decision relating to a financial product.

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Don’t just push the reset button.

Business-Planning

As we approach the end of the 2016-2017 financial year,  the month of May tends to be a time to reflect on the achievements of your business and prepare for 1 July.

When you do your own review, how happy are you with your success? Have you achieved your sales goals and managed to grow? Did you increase the number of customers like you had planned? How many customers did you retain and how happy are they with you and your business?

To ensure a great start to the next financial year it is essential that every business owner/leadership team have an honest review of both marketing and sales performance.

Do you want to just press the reset button and do the same things again this year or are you ready to do something different?

Find out more about our business coaching programs

 

A great quote from Abraham Lincoln is ‘Give me 6 hours to chop down a tree and I will spend the first 4 sharpening the axe.’ By spending time on creating an effective marketing strategy, this ensures you have clarity and focus. Once this is achieved you can create an effective plan that will give you structure and then focus on implementing the right tactics that will provide the results you desire.

In today’s world the way you market to your target audience has changed. Anyone who has watched the TV show Madmen recognises the old/ traditional way to market. The show portrays an era where the ability for new or existing customers to make their own informed decisions was limited and they ‘relied’ on the stories told by advertising to decide whether a product or service was something they wanted to purchase.

Today, thanks to the constantly growing capabilities of the internet, your potential customers can do their own research and have the ability to create their own opinion rather than feeling the need to be sold to. The days of marketing and sales being separate departments is becoming ‘old school’.  Smart businesses look at the entire buyer’s journey from awareness to consideration to making a purchase decision. Once the decision is made the work doesn’t stop. The cost of retaining a client is far more than acquiring and this is again where marketing can help businesses turn buyers into advocates and help share their stories of success.

The ‘new way’ to market and transform your business starts with your marketing strategy to help develop the following:-

  • A clear understanding of the value you provide to your target audience and why you are different from the competition.
  • A strong brand that includes how you look, sound, and what you stand for and your reputation.
  • A deep understanding of your target audiences’ needs, goals and content that talks to them in an unobtrusive and personalised way.
  • A great shopfront (website) that attracts passers-by as well as people seeking your product or service.
  • Sales and marketing alignment in a system that works together to generate marketing qualified leads, converts them to customers and then retains them as advocates.

Finally, what about the ‘elephant in the room’ that no-one likes to discuss – your budget.

How much should you invest into marketing?

Successful business owners and leaders have changed their mindset and now look at their marketing budget as an investment to grow their business rather than an expense.

Ask yourself do you have your marketing budget and plan ready for 2017-2018 and who keeps you accountable?

Talk to our professional team at McMahon Osborne Group and find out how our business coaching programs can help keep your business plans on track.  Quarterly and monthly options now available.

Find out more about our business coaching programs

 

General advice disclaimer – General advice warning: The advice provided is general advice only as, in preparing it we did not take into account your investment objectives, financial situation or particular needs. Before making an investment decision on the basis of this advice, you should consider how appropriate the advice is to your particular investment needs, and objectives. You should also consider the relevant Product Disclosure Statement before making any decision relating to a financial product.

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Start now with your tax planning

tax break

June 30 will soon be here… let us help you get the most out of the upcoming months.

Over recent weeks we sent a series of emails, together with a brief video explanation outlining how you can save $, and at the same time grow your family’s wealth in a low-risk manner. It’s not too late to get started with tax planning. Preview each of the 3 key strategies and learn how our tax planning service works, at the links below;

You can also download our ‘Are you tax ready checklist’.  The purpose of the ‘Are you tax ready’ checklist is to highlight some year-end tax planning opportunities but you need to act quickly and we encourage you to schedule a meeting as soon as possible to assess your options.

Call our team of professionals on (03) 9744 7144.

General advice disclaimer – General advice warning: The advice provided is general advice only as, in preparing it we did not take into account your investment objectives, financial situation or particular needs. Before making an investment decision on the basis of this advice, you should consider how appropriate the advice is to your particular investment needs, and objectives. You should also consider the relevant Product Disclosure Statement before making any decision relating to a financial product.

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Year End Tax Planning

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The end of the financial year is again fast approaching so the team at McMahon Osborne Group have developed a tax planning checklist to assist you.The purpose of this guide is to highlight some year-end tax planning opportunities but you need to act quickly and we encourage you to schedule a meeting as soon as possible to assess your options.

Click on the link below;
Year End Tax Planning Checklist

The following list of tax planning opportunities is not exhaustive and is general advice only.   

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